Re-thinking Trends

INDUSTRY BEST PRACTICES
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I hate to start a post with a definition, but... trend - n. A general direction in which something is developing or changing. The reason I felt that that overdone way of starting a conversation was necessary is because I think it is actually important to re-think how we discuss trends. Especially in the context of one that's as fast growing as the shift towards video...

Be Loyal, Act Loyal: Framing Your Credit Union as a Loyalty Program

INDUSTRY BEST PRACTICES
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Credit unions offer memberships and rewards. But, they don’t call themselves loyalty programs and they often don’t behave exactly like loyalty programs. What would be the benefit to that? Mainly, awareness - a big problem for credit unions that we’ve covered at length. People are just more familiar with the concept of a loyalty program than they are with that of a credit union. Evidenced by...

Making (Micro) Moments

INDUSTRY BEST PRACTICES
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Ordering groceries online, paying friends back for dinner, getting an email address  - the daily tasks in our lives have become embedded with our phones. The days of waiting are long over, and we are seeing the impact of how mobile is affecting consumer purchase decisions. Just in the last year, consumers have reportedly increased their time spent per day on their phones by...

Snapchat vs. Instagram (Stories)

INDUSTRY BEST PRACTICES
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The most popular social feature over the past year has emerged in form of Stories - a feature first utilized on Snapchat and then..., well, Instagram kind of stole it. We criticized the Facebook-owned photo-based social site on our Twitter feed for this direct rip when it was first launched. (P.S. Literally as we wrote this, Instagram announced yet another rip-off of a key Snapchat...

Kearley Work Earns Two National Diamond Marketing Awards at National Credit Union Conference

KEARLEY NEWS
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Fort Worth, TX – Kearley & Co received two Diamond Awards for their creative excellence and outstanding results in credit union marketing at the annual CUNA Marketing & Business Development Council’s Conference, March 29-April 1 in San Antonio, Texas. As the most prestigious annual credit union industry competition, the Diamond Awards honor credit unions in 30 categories, ranging from direct mail to website marketing to...

Advocating for Credit Unions – The Awkward Truth

Uncategorized
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We consider ourselves to be advocates for the credit union industry - we do work for a number of credit union clients across the country, our history starts with credit unions, so… why wouldn’t we advocate for credit unions? They’re the best option for managing your finances! When your business is something that enriches people’s lives and the alternative is something that, as an industry,...

Our Favorite (And Least Favorite) Super Bowl Ads

Uncategorized
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Most of the office could agree that we did not want the Patriots to win the Super Bowl. One thing that there wasn't much agreement on were the Super Bowl ads. The Kearley team offered their opinions on their favorite - and least favorite - spots from this year's game: Elisa Favorite: Bai Bai Bai - Bai "Who has better comedic timing than those two people? Close second was the Terry...

Millennials Don’t Like Banks. They Could Like You.

INDUSTRY BEST PRACTICES
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Statistically, you won’t find many people who actually like banks. But the millennial generation is drifting further from them than most. According to First Data, 33% believe they won’t need a bank in five years. This has nothing to do with millennials being complex, flighty or picky: it’s because they have a unique set of standards and desires when it comes to managing money....

Sometimes It Is Easy Being Green

GRAPHIC DESIGN
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We couldn’t help but notice something familiar in Pantone’s 2017 Color the Year. If you take a glance at the top left corner of our website, you’ll see that this shade is very close to our Kearley green. This color is controversial even in our own office, and Pantone’s announcement of it as the Color of the Year was met with similar mixed/intense reaction. But...

FALL PANTONE FASHION TRENDS

GRAPHIC DESIGN
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There are 10 Pantone colors taking over fall fashion this year: Riverside, Airy Blue, Sharkskin, Aurora Red, Warm Taupe, Dusty Cedar, Lush Meadow, Spicy Mustard, Potter’s Clay, and Bodacious. Five of these colors are new to the Pantone color palette this year. All 10 colors have their own unique personalities and provide variety to the palette. The mix of warm and cool colors also adds to the diversity and gives a range of options to...

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p: 817.870.2717


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