What You Need to Know about Digital Marketing for 2018

digital marketing, INDUSTRY BEST PRACTICES
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The digital landscape is changing so rapidly that planning for 2018 and beyond can seem daunting. With ongoing needs to define success and measure ROI, digital marketing discussions can lead to more questions than answers. The good news is that building a winning digital presence doesn’t have to be a mystery. Here are a few of the latest key terms and trends to help you...

Getting a Handle on Your Online Reputation – Three Steps to Take Today

INDUSTRY BEST PRACTICES
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One of the comments we hear often from clients, when discussing the strengths of their business, is that they have a positive reputation or brand image in their community. This is critical, especially if you rely on word of mouth and other types of referrals to grow. However, today’s uber-connected world can pose challenges for maintaining that positive image. Here are some simple steps...

5 Tips for Increasing Facebook Engagement and Cutting through the Clutter

INDUSTRY BEST PRACTICES
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While we wish there was a be-all and end-all master (or magic) formula to increasing social media engagement for brands, each client and situation is unique. There are, however, tips that can help your brand start to break through the clutter and increase engagement. Tip #1 - Own Your Brand Voice The first step in establishing your brand voice is identifying who your audience and...

Re-thinking Trends

INDUSTRY BEST PRACTICES
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I hate to start a post with a definition, but... trend - n. A general direction in which something is developing or changing. The reason I felt that that overdone way of starting a conversation was necessary is because I think it is actually important to re-think how we discuss trends. Especially in the context of one that's as fast growing as the shift towards video...

Be Loyal, Act Loyal: Framing Your Credit Union as a Loyalty Program

INDUSTRY BEST PRACTICES
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Credit unions offer memberships and rewards. But, they don’t call themselves loyalty programs and they often don’t behave exactly like loyalty programs. What would be the benefit to that? Mainly, awareness - a big problem for credit unions that we’ve covered at length. People are just more familiar with the concept of a loyalty program than they are with that of a credit union. Evidenced by...

Making (Micro) Moments

INDUSTRY BEST PRACTICES
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Ordering groceries online, paying friends back for dinner, getting an email address  - the daily tasks in our lives have become embedded with our phones. The days of waiting are long over, and we are seeing the impact of how mobile is affecting consumer purchase decisions. Just in the last year, consumers have reportedly increased their time spent per day on their phones by...

Snapchat vs. Instagram (Stories)

INDUSTRY BEST PRACTICES
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The most popular social feature over the past year has emerged in form of Stories - a feature first utilized on Snapchat and then..., well, Instagram kind of stole it. We criticized the Facebook-owned photo-based social site on our Twitter feed for this direct rip when it was first launched. (P.S. Literally as we wrote this, Instagram announced yet another rip-off of a key Snapchat...

Kearley Work Earns Two National Diamond Marketing Awards at National Credit Union Conference

KEARLEY NEWS
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Fort Worth, TX – Kearley & Co received two Diamond Awards for their creative excellence and outstanding results in credit union marketing at the annual CUNA Marketing & Business Development Council’s Conference, March 29-April 1 in San Antonio, Texas. As the most prestigious annual credit union industry competition, the Diamond Awards honor credit unions in 30 categories, ranging from direct mail to website marketing to...

Advocating for Credit Unions – The Awkward Truth

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We consider ourselves to be advocates for the credit union industry - we do work for a number of credit union clients across the country, our history starts with credit unions, so… why wouldn’t we advocate for credit unions? They’re the best option for managing your finances! When your business is something that enriches people’s lives and the alternative is something that, as an industry,...

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