Speak Now and Forever Hold Your Audience

INDUSTRY BEST PRACTICES
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The pivotal role your brand’s voice plays in consumer relations. By Samuel Cook, Online Content Specialist for Kearley & Company.   Imagine this: your phone rings. A well-known number shows up on the screen so you pick it up. But when you pick it up, you realize someone you don’t know is speaking on the other end—and you can tell because their voice is completely different than...

Branch Environments: Simple Improvements for an Improved Brand Experience

INDUSTRY BEST PRACTICES
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Clothes say a lot about us. They speak volumes about the person wearing them. Arguably, what you wear is a non-verbal aspect of the voice you project to the world. Your business must be well-dressed too. As acclaimed designer Tom Ford said, “Dressing well is a form of good manners.” Branch environments are the clothes that your business wears. A well-dressed business communicates professionality, cleanliness, efficiency,...

Tap Into Your Own Potential

digital marketing, INDUSTRY BEST PRACTICES
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People care what you have to say. Yes you.   You have to realize that you ARE an expert in your industry. You have knowledge about your field that people want to hear. Share it. Social media is indeed the quickest way to reach your audience. But unfortunately short attention spans and character limits ensure social media posts can only go so far. Have you...

Emotional Connections in Digital Marketing

digital marketing, INDUSTRY BEST PRACTICES
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It’s an age-old question. “How does a brand connect with its audience?” Sometimes it’s through ads. Sometimes it’s through events. Sometimes it’s through social media posts. But above all, a company must have a place in the consumers’ hearts. Coca-Cola has done this with ads so heartfelt and meaningful, you can’t help but relate to the brand. Chick-fil-A has done this with the in-store experience and...

Print Media. Yes It’s Still Relevant.

INDUSTRY BEST PRACTICES, Infographic
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It's a common misconception. "The days of print advertising are over" is what we hear time and time again. But here at Kearley, we disagree. Here are three reasons why:   TRUST: According to MarketingSherpa's 2016 survey, a full 82% of buyers still trust print ads the most. For some reason, just as in the days of the Sears Catalogue, print ads have an incredible amount of...

Kearley’s Picks: Super Bowl LII

Kearley's Picks
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Let's talk about the Super Bowl. Whether or not you watched it, the commercials have been making waves ever since the game. People can't stop talking about Peter Dinklage, MLK references, Dirty Dancing and so much more. Here is the countdown of Kearley & Comapny's top 5 Super Bowl LII commercials:   5: Intuit - Giant Skip Ad We liked this one because it plays off the frustration...

Kearley and Company Expands Team

KEARLEY NEWS
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Fort Worth, TX (January 22, 2018) – Kearley and Company is pleased to announce the addition of Samuel Cook to the team. Cook joined the team on January 8, 2018 as account services coordinator and social media strategist. “I’m excited about what he can bring to the team,” Kearley President Elisa Rode said. “Samuel brings great experience in social media and public relations that will truly...

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