Kearley’s Picks: Super Bowl LII

Uncategorized
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Let's talk about the Super Bowl. Whether or not you watched it, the commercials have been making waves ever since the game. People can't stop talking about Peter Dinklage, MLK references, Dirty Dancing and so much more. Here is the countdown of Kearley & Comapny's top 5 Super Bowl LII commercials:   5: Intuit - Giant Skip Ad We liked this one because it plays off the frustration...

Kearley and Company Expands Team

KEARLEY NEWS
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Fort Worth, TX (January 22, 2018) – Kearley and Company is pleased to announce the addition of Samuel Cook to the team. Cook joined the team on January 8, 2018 as account services coordinator and social media strategist. “I’m excited about what he can bring to the team,” Kearley President Elisa Rode said. “Samuel brings great experience in social media and public relations that will truly...

3 Tips for Making the Most of Your Retail Presence – In Store & Online

INDUSTRY BEST PRACTICES
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Whether you have a few locations or dozens, it’s important to make the most out of your organization’s retail or branch presence. This is especially true as traditional branch concepts and usage continues to shift away from transactions and toward consultations. Here are a few ways to help ensure that you are using your physical locations effectively – whether consumers visit in person or simply...

What You Need to Know about Digital Marketing for 2018

digital marketing, INDUSTRY BEST PRACTICES
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The digital landscape is changing so rapidly that planning for 2018 and beyond can seem daunting. With ongoing needs to define success and measure ROI, digital marketing discussions can lead to more questions than answers. The good news is that building a winning digital presence doesn’t have to be a mystery. Here are a few of the latest key terms and trends to help you...

Getting a Handle on Your Online Reputation – Three Steps to Take Today

INDUSTRY BEST PRACTICES
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One of the comments we hear often from clients, when discussing the strengths of their business, is that they have a positive reputation or brand image in their community. This is critical, especially if you rely on word of mouth and other types of referrals to grow. However, today’s uber-connected world can pose challenges for maintaining that positive image. Here are some simple steps...

5 Tips for Increasing Facebook Engagement and Cutting through the Clutter

INDUSTRY BEST PRACTICES
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While we wish there was a be-all and end-all master (or magic) formula to increasing social media engagement for brands, each client and situation is unique. There are, however, tips that can help your brand start to break through the clutter and increase engagement. Tip #1 - Own Your Brand Voice The first step in establishing your brand voice is identifying who your audience and...

Re-thinking Trends

INDUSTRY BEST PRACTICES
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I hate to start a post with a definition, but... trend - n. A general direction in which something is developing or changing. The reason I felt that that overdone way of starting a conversation was necessary is because I think it is actually important to re-think how we discuss trends. Especially in the context of one that's as fast growing as the shift towards video...

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