What We Do

This past week, our team traveled to Allen, Texas for the 2019 Cornerstone Growth and Engagement Conference. We enjoyed sponsoring the event, attending sessions, and getting to meet our fellow Credit Union marketers during the vendor fair! Take a look at some of the snapshots from our trip.

With so much focus on digital channels, it’s easy for physical locations to be pushed to the back burner as credit unions address more pressing priorities. It’s interesting, then, that a digital-first bank like Capital One is continuing to open Café style branches to connect with new customers and deepen relationships with existing ones.

Here you can see one of their recent grand openings just last month in Washington, DC. Capital One describes their cafe as “an inviting place to get your banking done while enjoying Peet's® beverages and free Wi-Fi.” You don’t have to be a customer, but cardholders enjoy a 50% discount on coffee according to the website. Read more...

What's our secret to employee productivity? Dogs. Although, some days at the office can feel a little bit like this CDW commercial. Watch now...

LinkedIn is a great social networking tool to show off your professional achievements, and maintaining an active and robust LinkedIn profile is key to positioning yourself as an expert in your industry and ambassador for your company. Having an active presence is especially important when searching for new business development opportunities or talent for your company.

Here are 6 things you can do to further the validity of your personal profile, making it easier to create partnerships with other business professionals and organizations. Click the headlines for instructions on how to implement each item on your personal profile. Read more...

For many organizations, strategic planning season is well underway for next year. This means that finalizing your marketing plan and budget is not far behind. With so much focus on digital channels, it’s easy to overlook some of the bigger picture items that can help drive your business forward. Here are a few marketing must-haves as you plan for growth in 2020 and beyond. Read more...

If you don’t work in social media every day, it can be hard to keep-up with the growing list of terms to know - let alone how they impact your business. We’re here to make your life a little easier by defining 6 of these terms and why they matter to you. Read more...

Last week, our accounts team traveled to San Antonio, Texas for the 2019 Cornerstone Leadership Conference. While there, they enjoyed getting to connect with credit unions from the league and helping to sponsor the SYNG event - a lip sync battle between credit union CEOs and employees in benefit of the Cornerstone Credit Union Foundation. Take a look at some of the snapshots from their trip. Read more...

Fort Worth, TX – Kearley and Company, a full-service marketing and branding agency based in Fort Worth, Texas, is excited to announce the addition of Jonathan Patterson to their team. Patterson joined Kearley as a full-time web developer in August 2019 to help round out the web development and digital engagement team. Read more...

While the Americans with Disabilities Act was enacted nearly 30 years ago, lawyers say lawsuit filings related to ADA compliance aren’t cooling down. In fact, ADA complaints specifically against website owners are heating up. According to website accessibility company UsableNet, last year there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017.

So what does this mean for your organization’s website?

Websites designed without thought or concerns for universal accessibility can create barriers for people with disabilities. We can’t assume everyone sees and accesses a webpage in the same way. Accessible website design recognizes these differences and accommodates individuals with disabilities in order to enable access the information and services offered.

Read more...