What We Do

If you don’t work in social media every day, it can be hard to keep-up with the growing list of terms to know - let alone how they impact your business. We’re here to make your life a little easier by defining 6 of these terms and why they matter to you. Read more...

Last week, our accounts team traveled to San Antonio, Texas for the 2019 Cornerstone Leadership Conference. While there, they enjoyed getting to connect with credit unions from the league and helping to sponsor the SYNG event - a lip sync battle between credit union CEOs and employees in benefit of the Cornerstone Credit Union Foundation. Take a look at some of the snapshots from their trip. Read more...

Fort Worth, TX – Kearley and Company, a full-service marketing and branding agency based in Fort Worth, Texas, is excited to announce the addition of Jonathan Patterson to their team. Patterson joined Kearley as a full-time web developer in August 2019 to help round out the web development and digital engagement team. Read more...

While the Americans with Disabilities Act was enacted nearly 30 years ago, lawyers say lawsuit filings related to ADA compliance aren’t cooling down. In fact, ADA complaints specifically against website owners are heating up. According to website accessibility company UsableNet, last year there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017.

So what does this mean for your organization’s website?

Websites designed without thought or concerns for universal accessibility can create barriers for people with disabilities. We can’t assume everyone sees and accesses a webpage in the same way. Accessible website design recognizes these differences and accommodates individuals with disabilities in order to enable access the information and services offered.

Read more...

Establishing an active and engaging presence on social media is something we help our clients with daily, and one of the most frequently asked questions we get is about which social media platforms our clients should be on.

Industry best practice would tell you, and we agree, that Facebook is a MUST – being that it’s the most popular social networking site and has the most robust system for creating digital advertisements next to Google.

But what about Instagram?

Read more..

Science rules! At least Starbucks seems to think so. The coffee giant and Bill Nye the Science Guy have partnered to reveal the curious properties of Nitro Cold Brew through a series of mini videos. Watch now...

Social media is a public space for symbiotic relationships between a brand and the consumer to take place. While in most cases these B to C interactions are positive, it also creates an environment for consumers to give feedback, putting brands in a vulnerable position.

When consumers have bad experiences, they often turn to social media as an outlet to express their dissatisfaction - open for the online universe to see and potentially creating a platform for other consumers to "troll" or join in on the attack.

But, don’t let the risk of a negative interaction via social media discourage you from actively engaging with consumers. With the right preparation, the risk of a negative comment tarnishing your brand's reputation can be significantly reduced, or even turned into an opportunity to display excellent customer service.

Texas People Federal Credit Union wanted to focus on new member growth through their core Select Employee Group (SEG), which is Union Pacific Railroad (UPRR).

The Challenge: 

While there are two rail yards in Fort Worth that are close the Credit Union’s (only) office, there are three other rail yards that are a few miles away, 20+ miles away, and 90 miles away. How do we let employees from ALL areas know we are the Credit Union serving UPRR?

The Strategy:
 We know folks tend to check Facebook in their down time - on their lunch break, or when they have a little down time.
Let’s work to capture and speak to UPRR employees when they are enjoying a little down time.
The message must be simple, straight-forward, and easy to digest by someone on the go.
The message must take a friendly approach.

Utilizing social media as a marketing channel has become increasingly popular over the past few years, because it allows brands to engage with a very specific audience at a relatively lower cost than most traditional forms of advertising.

As easy as this may sound, it’s not enough to just establish brand presence across platforms. Each social channel must be consistently maintained and monitored in order to achieve high levels of engagement, reach, and impressions.

From our perspective, the brands that are most effective in utilizing social media as a marketing tool are the ones who follow these best practices. Read More...