What We Do

Utilizing social media as a marketing channel has become increasingly popular over the past few years, because it allows brands to engage with a very specific audience at a relatively lower cost than most traditional forms of advertising.

As easy as this may sound, it’s not enough to just establish brand presence across platforms. Each social channel must be consistently maintained and monitored in order to achieve high levels of engagement, reach, and impressions.

From our perspective, the brands that are most effective in utilizing social media as a marketing tool are the ones who follow these best practices. Read More...

Utilizing humor to sell insurance is a common tactic in the industry. Watch how State Farm puts a spin on the traditional approach, combining the trending "She Shed" with their message of having insurance for virtually anything. Watch now...

Fort Worth, TX – Kearley and Company, a full-service marketing and branding agency based in Fort Worth, Texas, is excited to announce the addition of Chelsea McCall to their team. McCall joined Kearley as an intern in January 2019 and began full-time on May 13, 2019, as account services coordinator and junior copywriter.

“We knew Chelsea was special during her interview for the internship,” said Elisa Rode, agency President. “But over the course of the internship, Chelsea proved herself to be not only a great support for our clients and projects, but also an excellent fit with the larger Kearley team. We are so excited to have her on board!"

McCall is a recent graduate of The University of Texas at Arlington, finishing Magna Cum Laude with degrees in Communication – Advertising and Public Relations. During her time at UTA, she completed three internships specializing in social media coordination and content writing. Read more...

While the Americans with Disabilities Act was enacted nearly 30 years ago, lawyers say lawsuit filings related to ADA compliance aren’t cooling down. In fact, ADA complaints specifically against website owners are heating up. According to website accessibility company UsableNet, last year there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017.

So what does this mean for your organization’s website?

Websites designed without thought or concerns for universal accessibility can create barriers for people with disabilities. We can’t assume everyone sees and accesses a webpage in the same way. Accessible website design recognizes these differences and accommodates individuals with disabilities in order to enable access the information and services offered.

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Graduation season has arrived and with it presents a unique opportunity for member acquisition. The Class of 2019 is filled with young people looking for advice and support as they navigate newfound financial independence.

For many of them, it’s their first time setting up savings and retirement accounts, opening credit cards, and applying for loans outside of financial aid. Suddenly, they have become the sole decision-maker, weighing the benefits of banking with particular financial institutions.

That’s why it’s the perfect opportunity for Credit Unions to be at the forefront of these conversations, acting as a guide and bridging the gap between a new generation.

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The first thing to consider when undergoing a website redesign is which hosting site is right for your business. This is important because the host determines the website's overall design, performance, capabilities, and level of customization.

While there are many hosts to choose from, we’ve created a comparison between three of the most popular - WordPress, Square Space, and our Kearley custom sites. Here are a few variables to consider when making your decision:

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Data privacy is a hot-button topic with consumers, businesses, and advertisers alike. With all the discussion, it's difficult to keep up with proposed legislation at the state and national level – not to mention the short- and long-term implications of those changes.

There is an effort underway by the American Advertising Federation (AAF) in conjunction with many other national organizations and associations to work with lawmakers to craft one, comprehensive federal data privacy law.

I had the pleasure of being part of Advocacy in Action: Advertising Day on the Hill a couple of weeks ago in Washington, DC. And while AAF representatives were on the Hill lobbying our elected representatives on a number of issues, Data Privacy is one issue we addressed that will have a far-searching impact.

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It was Wednesday, March 13, 2019, when the world was sent into a panic as Facebook and its sister platform, Instagram, experienced a 10+ hour outage, affecting millions of users across the globe.

The reason why? No one knows for sure.

Ironically, Facebook took to Twitter to communicate to its users about issues with its server. Although there are plenty of conspiracies circulating the internet about it being caused by a cyber-attack, Facebook has firmly denied these allegations. We’ll leave it up for you to decide.

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Almost two years ago, we wrote a post about the differences between Snapchat and Instagram Stories. It’s weird to look back on that because Stories were still a pretty new feature and also because Instagram straight up stole the idea from Snapchat.

But that hasn’t stopped Instagram Stories from becoming twice as popular as Snapchat Stories. I’d wager to guess that you view, if not use, Instagram Stories fairly regularly. It’s as ingrained in our social media culture as anything else at this point.

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