What We Do

Almost two years ago, we wrote a post about the differences between Snapchat and Instagram Stories. It’s weird to look back on that because Stories were still a pretty new feature and also because Instagram straight up stole the idea from Snapchat.

But that hasn’t stopped Instagram Stories from becoming twice as popular as Snapchat Stories. I’d wager to guess that you view, if not use, Instagram Stories fairly regularly. It’s as ingrained in our social media culture as anything else at this point.

Reaching millennials might require a different kind of social engagement these days. Not social media (I mean, yes definitely use that, too) – but social responsibility.

Did you make a New Year’s resolution to not talk about millennials in 2019? Well sorry but this age group is ¼ of the US population and apparently has the most spending power of any generation ever.

But they’re more than a walking dollar bill – they’re smart, innovative, and highly motivated to live their lives in a socially responsible way. According to Cone Communications research, 70% of millennials are willing to spend more money on a product that makes an impact on issues they care about.

“We got this.” It’s one of my favorite phrases, to be sure. I like to let my boss know that we can handle anything that comes our way with regards to promotion or marketing. But for everyone there comes a time when they need some help.

Financial Technology Services brand, Kasasa® ran a study last year that showed 56% of banks and credit unions surveyed spent less than $1,000 a year on social media. Their study also showed that a majority of financial institutions feel neutral about the effectiveness of their social media channels.

It feels like we just published our article on social media in 2018. Now it’s time to talk about next year. And things have definitely changed!

Here are the top 3 things that are changing next year in social media. We will also talk about how you can best leverage these changes to be more strategic for your brand.

If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen, now is the time!

But in the off-season, how are you taking care of your house? Does your house look presentable? Is it turning heads with natural curb appeal? Or is it merely in the background until those seasons in which it shines?

Your marketing calendar is very similar to this house. During specific marketable seasons, you probably dedicate a lot of time and resources to making it look “pretty” and draw attention. But the front of your house is still there underneath the festive garb. What are you doing throughout the year to make sure it’s given the attention it needs and deserves?

Bloomberg recently reported that television advertising is down a whopping 7.8% since last year. This is the steepest drop outside of a recession in the last 20 years. Why is this?

In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right.
The category of outdoor advertising includes billboards, real estate on the outside of retail locations, transportation signage etc. Last Tuesday, Recode reported that outdoor advertising is up 3% in 2018 from 2017 - and that outdoor advertising is up a total of 35% since 2010.