What We Do

As one might imagine, our agency team typically watches the Super Bowl more for the ads than the game. And for the first time in our history of ranking and reporting our favorite Super Bowl ads, we all had a favorite in common – plus all of our top picks used humor. No big surprise there. Here are this year's favorites. Read more...

Maybe you started off the year with a renewed commitment to an increase in your physical fitness and healthier choices. For marketers, the new year bring a new focus on data privacy, which is forcing many to re-think how they approach their digital advertising – especially as it relates to cookies. Read more...

With so much focus on millennials, it’s easy to lose sight of the fact that some of the members of the next generation are utilizing financial services now. Gen Z includes those born between 1996-2010 and this unique group of younger consumers may require a new marketing mix. Is your credit union reaching this next wave of potential members? Read more...

Search Engine Optimization (SEO) is a tool every credit union should be including in their 2020 marketing plan – especially if you’re looking to attract potential members. It’s important because it combines all of the ways a website can be optimized to make it a top result when doing a general search for certain keywords (in this case products/services) that your credit union might offer. Check out these five expert strategies to help you get started optimizing your website for organic search. Read more...

Farewell to a lemon... we mean a legend. Check out this emotional tribute to the VW Bug. Watch now...

Predictions about the seven most significant technology changes in 2020, recently published by Entrepreneur.com, could have serious implications for your organization’s marketing strategy.
Specifically, the rise of mobile commerce and the decline of apps caught our attention. Many credit unions are now offering cashless payment options through products like Apple Pay, but being at the top of consumers’ mobile wallets will be more critical than ever as the payments space continues to shift. How many members are using your mobile payment options today? Do they know you offer them? Read more...

This past week, our team traveled to Allen, Texas for the 2019 Cornerstone Growth and Engagement Conference. We enjoyed sponsoring the event, attending sessions, and getting to meet our fellow Credit Union marketers during the vendor fair! Take a look at some of the snapshots from our trip.

With so much focus on digital channels, it’s easy for physical locations to be pushed to the back burner as credit unions address more pressing priorities. It’s interesting, then, that a digital-first bank like Capital One is continuing to open Café style branches to connect with new customers and deepen relationships with existing ones.

Here you can see one of their recent grand openings just last month in Washington, DC. Capital One describes their cafe as “an inviting place to get your banking done while enjoying Peet's® beverages and free Wi-Fi.” You don’t have to be a customer, but cardholders enjoy a 50% discount on coffee according to the website. Read more...

LinkedIn is a great social networking tool to show off your professional achievements, and maintaining an active and robust LinkedIn profile is key to positioning yourself as an expert in your industry and ambassador for your company. Having an active presence is especially important when searching for new business development opportunities or talent for your company.

Here are 6 things you can do to further the validity of your personal profile, making it easier to create partnerships with other business professionals and organizations. Click the headlines for instructions on how to implement each item on your personal profile. Read more...