What We Do

The first thing to consider when undergoing a website redesign is which hosting site is right for your business. This is important because the host determines the website's overall design, performance, capabilities, and level of customization.

While there are many hosts to choose from, we’ve created a comparison between three of the most popular - WordPress, Square Space, and our Kearley custom sites. Here are a few variables to consider when making your decision:

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Data privacy is a hot-button topic with consumers, businesses, and advertisers alike. With all the discussion, it's difficult to keep up with proposed legislation at the state and national level – not to mention the short- and long-term implications of those changes.

There is an effort underway by the American Advertising Federation (AAF) in conjunction with many other national organizations and associations to work with lawmakers to craft one, comprehensive federal data privacy law.

I had the pleasure of being part of Advocacy in Action: Advertising Day on the Hill a couple of weeks ago in Washington, DC. And while AAF representatives were on the Hill lobbying our elected representatives on a number of issues, Data Privacy is one issue we addressed that will have a far-searching impact.

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It was Wednesday, March 13, 2019, when the world was sent into a panic as Facebook and its sister platform, Instagram, experienced a 10+ hour outage, affecting millions of users across the globe.

The reason why? No one knows for sure.

Ironically, Facebook took to Twitter to communicate to its users about issues with its server. Although there are plenty of conspiracies circulating the internet about it being caused by a cyber-attack, Facebook has firmly denied these allegations. We’ll leave it up for you to decide.

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Almost two years ago, we wrote a post about the differences between Snapchat and Instagram Stories. It’s weird to look back on that because Stories were still a pretty new feature and also because Instagram straight up stole the idea from Snapchat.

But that hasn’t stopped Instagram Stories from becoming twice as popular as Snapchat Stories. I’d wager to guess that you view, if not use, Instagram Stories fairly regularly. It’s as ingrained in our social media culture as anything else at this point.

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Reaching millennials might require a different kind of social engagement these days. Not social media (I mean, yes definitely use that, too) – but social responsibility.

Did you make a New Year’s resolution to not talk about millennials in 2019? Well sorry but this age group is ¼ of the US population and apparently has the most spending power of any generation ever.

But they’re more than a walking dollar bill – they’re smart, innovative, and highly motivated to live their lives in a socially responsible way. According to Cone Communications research, 70% of millennials are willing to spend more money on a product that makes an impact on issues they care about.

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“We got this.” It’s one of my favorite phrases, to be sure. I like to let my boss know that we can handle anything that comes our way with regards to promotion or marketing. But for everyone there comes a time when they need some help.

Financial Technology Services brand, Kasasa® ran a study last year that showed 56% of banks and credit unions surveyed spent less than $1,000 a year on social media. Their study also showed that a majority of financial institutions feel neutral about the effectiveness of their social media channels.

It feels like we just published our article on social media in 2018. Now it’s time to talk about next year. And things have definitely changed!

Here are the top 3 things that are changing next year in social media. We will also talk about how you can best leverage these changes to be more strategic for your brand.

If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen, now is the time!

But in the off-season, how are you taking care of your house? Does your house look presentable? Is it turning heads with natural curb appeal? Or is it merely in the background until those seasons in which it shines?

Your marketing calendar is very similar to this house. During specific marketable seasons, you probably dedicate a lot of time and resources to making it look “pretty” and draw attention. But the front of your house is still there underneath the festive garb. What are you doing throughout the year to make sure it’s given the attention it needs and deserves?