What We Do

Social media is a public space for symbiotic relationships between a brand and the consumer to take place. While in most cases these B to C interactions are positive, it also creates an environment for consumers to give feedback, putting brands in a vulnerable position.

When consumers have bad experiences, they often turn to social media as an outlet to express their dissatisfaction - open for the online universe to see and potentially creating a platform for other consumers to "troll" or join in on the attack.

But, don’t let the risk of a negative interaction via social media discourage you from actively engaging with consumers. With the right preparation, the risk of a negative comment tarnishing your brand's reputation can be significantly reduced, or even turned into an opportunity to display excellent customer service.

Texas People Federal Credit Union wanted to focus on new member growth through their core Select Employee Group (SEG), which is Union Pacific Railroad (UPRR).

The Challenge: 

While there are two rail yards in Fort Worth that are close the Credit Union’s (only) office, there are three other rail yards that are a few miles away, 20+ miles away, and 90 miles away. How do we let employees from ALL areas know we are the Credit Union serving UPRR?

The Strategy:
 We know folks tend to check Facebook in their down time - on their lunch break, or when they have a little down time.
Let’s work to capture and speak to UPRR employees when they are enjoying a little down time.
The message must be simple, straight-forward, and easy to digest by someone on the go.
The message must take a friendly approach.

This beautifully choreographed Apple AirPods commercial captures the feeling of having the wireless-freedom to "bounce" down the street to your favorite song.

Utilizing social media as a marketing channel has become increasingly popular over the past few years, because it allows brands to engage with a very specific audience at a relatively lower cost than most traditional forms of advertising.

As easy as this may sound, it’s not enough to just establish brand presence across platforms. Each social channel must be consistently maintained and monitored in order to achieve high levels of engagement, reach, and impressions.

From our perspective, the brands that are most effective in utilizing social media as a marketing tool are the ones who follow these best practices. Read More...

Fort Worth, TX – Kearley and Company, a full-service marketing and branding agency based in Fort Worth, Texas, is excited to announce the addition of Chelsea McCall to their team. McCall joined Kearley as an intern in January 2019 and began full-time on May 13, 2019, as account services coordinator and junior copywriter.

“We knew Chelsea was special during her interview for the internship,” said Elisa Rode, agency President. “But over the course of the internship, Chelsea proved herself to be not only a great support for our clients and projects, but also an excellent fit with the larger Kearley team. We are so excited to have her on board!"

McCall is a recent graduate of The University of Texas at Arlington, finishing Magna Cum Laude with degrees in Communication – Advertising and Public Relations. During her time at UTA, she completed three internships specializing in social media coordination and content writing. Read more...

While the Americans with Disabilities Act was enacted nearly 30 years ago, lawyers say lawsuit filings related to ADA compliance aren’t cooling down. In fact, ADA complaints specifically against website owners are heating up. According to website accessibility company UsableNet, last year there were 2,285 ADA website lawsuits filed in federal courts across the nation, an increase of a 181 percent from 2017.

So what does this mean for your organization’s website?

Websites designed without thought or concerns for universal accessibility can create barriers for people with disabilities. We can’t assume everyone sees and accesses a webpage in the same way. Accessible website design recognizes these differences and accommodates individuals with disabilities in order to enable access the information and services offered.

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Graduation season has arrived and with it presents a unique opportunity for member acquisition. The Class of 2019 is filled with young people looking for advice and support as they navigate newfound financial independence.

For many of them, it’s their first time setting up savings and retirement accounts, opening credit cards, and applying for loans outside of financial aid. Suddenly, they have become the sole decision-maker, weighing the benefits of banking with particular financial institutions.

That’s why it’s the perfect opportunity for Credit Unions to be at the forefront of these conversations, acting as a guide and bridging the gap between a new generation.

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The first thing to consider when undergoing a website redesign is which hosting site is right for your business. This is important because the host determines the website's overall design, performance, capabilities, and level of customization.

While there are many hosts to choose from, we’ve created a comparison between three of the most popular - WordPress, Square Space, and our Kearley custom sites. Here are a few variables to consider when making your decision:

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Data privacy is a hot-button topic with consumers, businesses, and advertisers alike. With all the discussion, it's difficult to keep up with proposed legislation at the state and national level – not to mention the short- and long-term implications of those changes.

There is an effort underway by the American Advertising Federation (AAF) in conjunction with many other national organizations and associations to work with lawmakers to craft one, comprehensive federal data privacy law.

I had the pleasure of being part of Advocacy in Action: Advertising Day on the Hill a couple of weeks ago in Washington, DC. And while AAF representatives were on the Hill lobbying our elected representatives on a number of issues, Data Privacy is one issue we addressed that will have a far-searching impact.

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