What We Do

With so much focus on millennials, it’s easy to lose sight of the fact that some of the members of the next generation are utilizing financial services now. Gen Z includes those born between 1996-2010 and this unique group of younger consumers may require a new marketing mix. Is your credit union reaching this next wave of potential members? Read more...

Search Engine Optimization (SEO) is a tool every credit union should be including in their 2020 marketing plan – especially if you’re looking to attract potential members. It’s important because it combines all of the ways a website can be optimized to make it a top result when doing a general search for certain keywords (in this case products/services) that your credit union might offer. Check out these five expert strategies to help you get started optimizing your website for organic search. Read more...

Farewell to a lemon... we mean a legend. Check out this emotional tribute to the VW Bug. Watch now...

Predictions about the seven most significant technology changes in 2020, recently published by Entrepreneur.com, could have serious implications for your organization’s marketing strategy.
Specifically, the rise of mobile commerce and the decline of apps caught our attention. Many credit unions are now offering cashless payment options through products like Apple Pay, but being at the top of consumers’ mobile wallets will be more critical than ever as the payments space continues to shift. How many members are using your mobile payment options today? Do they know you offer them? Read more...

This past week, our team traveled to Allen, Texas for the 2019 Cornerstone Growth and Engagement Conference. We enjoyed sponsoring the event, attending sessions, and getting to meet our fellow Credit Union marketers during the vendor fair! Take a look at some of the snapshots from our trip.

With so much focus on digital channels, it’s easy for physical locations to be pushed to the back burner as credit unions address more pressing priorities. It’s interesting, then, that a digital-first bank like Capital One is continuing to open Café style branches to connect with new customers and deepen relationships with existing ones.

Here you can see one of their recent grand openings just last month in Washington, DC. Capital One describes their cafe as “an inviting place to get your banking done while enjoying Peet's® beverages and free Wi-Fi.” You don’t have to be a customer, but cardholders enjoy a 50% discount on coffee according to the website. Read more...

LinkedIn is a great social networking tool to show off your professional achievements, and maintaining an active and robust LinkedIn profile is key to positioning yourself as an expert in your industry and ambassador for your company. Having an active presence is especially important when searching for new business development opportunities or talent for your company.

Here are 6 things you can do to further the validity of your personal profile, making it easier to create partnerships with other business professionals and organizations. Click the headlines for instructions on how to implement each item on your personal profile. Read more...

For many organizations, strategic planning season is well underway for next year. This means that finalizing your marketing plan and budget is not far behind. With so much focus on digital channels, it’s easy to overlook some of the bigger picture items that can help drive your business forward. Here are a few marketing must-haves as you plan for growth in 2020 and beyond. Read more...

If you don’t work in social media every day, it can be hard to keep-up with the growing list of terms to know - let alone how they impact your business. We’re here to make your life a little easier by defining 6 of these terms and why they matter to you. Read more...