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6 Best Practices for LinkedIn

LinkedIn is a great social networking tool to show off your professional achievements, and maintaining an active and robust LinkedIn profile is key to positioning yourself as an expert in your industry and ambassador for your company. Having an active presence is especially important when searching for new business development opportunities or talent for your company.

Here are 6 things you can do to further the validity of your personal profile, making it easier to create partnerships with other business professionals and organizations. Click the headlines for instructions on how to implement each item on your personal profile.

1. Update your Profile Picture and Profile Banner

Upload a high-quality, professional headshot and make sure it is visible to everyone. Choose a customized banner that represents your company or the industry you serve.

2. Fill out your Headline and Summary

Headlines should describe what you do in 120 characters or less, and your summary should be brief, including keywords related to your company/industry.

3. Make Sure Your Workplace Experience and Position is Current

Your work experience is a simplified version of your resume, and should only include work experience that is relevant to where you are and where you’re going.

4. Update your Page URL

Customize your page URL so that it’s easier for people to search you on the internet

5. Add Skills Related to Your Position and Your Industry

Add 5-7 of the most important skills that are relevant to your current position and industry, and ask connections to indorse you.

6. Share, Like, and Comment on Posts

Check LinkedIn a few times a week to write or share articles from your company or other businesses/organizations you follow and support. The more you share posts from other organizations, the more exposure they will get.

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