Every marketer knows the Super Bowl isn’t just a game; it’s the ultimate stage for advertising. Brands spend months, even years, crafting the perfect spot to capture attention. In this post, we break down which ads stood out and share takeaways to apply to your brands’ marketing strategy.
Chris Hemsworth - Amazon Alexa Ad
This ad tackles common criticisms about AI & Amazon products head on. Addressing negative assumptions, when done thoughtfully, can be incredibly persuasive. By confronting the fears around AI directly without skirting the issue, this ad delivers a level of blunt authenticity that surprises viewers.
The Takeaway? Lead with authenticity and address consumer concerns directly.
“The Choice” - Pepsi Polar Bear
What if Coke’s brand icon, the polar bear, switched sides? That’s exactly the playful twist this ad delivers. By leaning into the classic Coke vs. Pepsi rivalry, the commercial grabs attention with humor and surprise. Pop culture references, like a nod to a viral moment at a Coldplay concert this year, add an extra layer of relatability.
The Takeaway? Surprise the audience by challenging expectations and turning storylines on their head.
Pringles Love At First Bite
Sometimes humor and strong brand characterization go a long way, like in Sabrina Carpenter’s brief romance with a man made entirely of Pringles, affectionately known as Pringleleo. The ad grabs attention immediately and stays memorable thanks to a quirky, recognizable brand character that consumers are likely to remember long after seeing it.
The Takeaway? Being distinctive with humor and personality can make your brand unforgettable.
By:Kylie Gruender
Social Media Coordinator
