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Kearley worked with the AACU team as well as with VISA to help launch the new Visa Cash-Back card. Kearley worked to concept, design, and execute this campaign. The target audience were current members who are likely to describe themselves as “more financially comfortable” than“affluent”. This audience routinely uses credit for everyday purchases like gas, groceries as well as big-ticket items like vacations and home renovations.

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