Reflecting on Super Bowl Ads

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So...how about that Super Bowl, huh? Advertisers were no doubt less-than-thrilled that their multi-million dollar ad space was placed within the dullest Super Bowl in recent history. Every cut to commercial was likely preceded by a punt that sent viewers into the 30 second spots with frustration and boredom.   Let’s first say: there were some ads we liked this year! Elisa’s Favorite Meredith’s Favorite...

Stop It. Get Some Help.

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Why Your Credit Union Should Outsource Your Social Media Efforts “We got this.” It’s one of my favorite phrases, to be sure. I like to let my boss know that we can handle anything that comes our way with regards to promotion or marketing. But for everyone there comes a time when they need some help. Financial Technology Services brand, Kasasa® ran a study last...

Resolutions to Rock Marketing in 2019

INDUSTRY BEST PRACTICES
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Have you made your New Year’s resolutions yet? Tada! Welcome to 2019. Are you ready for it? Okay. If we’re honest, nobody is ever completely READY for 2019. But as you prep to jump into marketing for this year, let us offer some New Year’s Resolutions that we guarantee will be especially helpful in your marketing world in 2019. Resolutions to Rock Marketing in 2019: 1. Resolve to...

Always-On Marketing

INDUSTRY BEST PRACTICES
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If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen, now is the time! But in the off-season, how are you taking care of your house? Does your house look presentable? Is it turning heads with natural curb appeal? Or is it merely in the background until those seasons in...

Is TV Going Down the Tubes?

INDUSTRY BEST PRACTICES
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Bloomberg recently reported that television advertising is down a whopping 7.8% since last year. This is the steepest drop outside of a recession in the last 20 years. Why is this?   The Facts Bloomberg and ADWEEK cited a steep uptick in on-demand entertainment services and a sharp downturn in cable subscriptions as reasons why advertising on the Tube is tanking. The people of today are becoming more...

Don’t Rule Out Outdoor Advertising

INDUSTRY BEST PRACTICES
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In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor advertising includes billboards, real estate on the outside of retail locations, transportation signage etc. Last Tuesday, Recode reported that outdoor advertising is up 3% in 2018 from 2017 - and that outdoor advertising as a whole is up a total of 35% since...

Look Backward to Step Forward: The Power of Analytics

INDUSTRY BEST PRACTICES, Infographic
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A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success and how the ads look in the medium. I mean, they have a point. Billboards can look pretty flashy, and we do hear people talk constantly about billboards they've seen. But billboards only work for certain demographics, products, and markets. The best way...

In 2018, Advertising Is More Important Than Ever

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An article in response to "In 2018, Advertising Is Obsolete" by Ramsi Woodcock. By Samuel Cook, Online Content Specialist for Kearley & Company   Assistant Professor of Law at University of Kentucky, Ramsi Woodcock recently published an article entitled "In 2018, Advertising Is Obsolete." In his article, he makes the assertion that advertising is not only unnecessary, it is harmful to our society. We at Kearley & Company decided...

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