Always-On Marketing

INDUSTRY BEST PRACTICES
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If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen, now is the time! But in the off-season, how are you taking care of your house? Does your house look presentable? Is it turning heads with natural curb appeal? Or is it merely in the background until those seasons in...

Is TV Going Down the Tubes?

INDUSTRY BEST PRACTICES
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Bloomberg recently reported that television advertising is down a whopping 7.8% since last year. This is the steepest drop outside of a recession in the last 20 years. Why is this?   The Facts Bloomberg and ADWEEK cited a steep uptick in on-demand entertainment services and a sharp downturn in cable subscriptions as reasons why advertising on the Tube is tanking. The people of today are becoming more...

Don’t Rule Out Outdoor Advertising

INDUSTRY BEST PRACTICES
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In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor advertising includes billboards, real estate on the outside of retail locations, transportation signage etc. Last Tuesday, Recode reported that outdoor advertising is up 3% in 2018 from 2017 - and that outdoor advertising as a whole is up a total of 35% since...

Look Backward to Step Forward: The Power of Analytics

INDUSTRY BEST PRACTICES, Infographic
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A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success and how the ads look in the medium. I mean, they have a point. Billboards can look pretty flashy, and we do hear people talk constantly about billboards they've seen. But billboards only work for certain demographics, products, and markets. The best way...

In 2018, Advertising Is More Important Than Ever

Uncategorized
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An article in response to "In 2018, Advertising Is Obsolete" by Ramsi Woodcock. By Samuel Cook, Online Content Specialist for Kearley & Company   Assistant Professor of Law at University of Kentucky, Ramsi Woodcock recently published an article entitled "In 2018, Advertising Is Obsolete." In his article, he makes the assertion that advertising is not only unnecessary, it is harmful to our society. We at Kearley & Company decided...

The Coffee Shop Craze: What We Can Learn From This Recent Obsession

Uncategorized
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Certainly you’ve seen them: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell alcohol, sometimes they sell pastries, sometimes they don’t roast their own beans. But one thing they all have in common is: there is clearly something special about their atmosphere and they’re becoming consistently more popular.   No they don't have to always be Starbucks – there...

Marketing to Millennials

INDUSTRY BEST PRACTICES, Infographic
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Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have graduated college and they are ready to be your customers. But millennials are not bought easily. They have some expectations that you as a brand need to meet if you want their business. Entrepreneur put together a list of tips for marketing to millennials. We...

Keep It Interesting: Reinventing Your Branch

branding, INDUSTRY BEST PRACTICES
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Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit from your members. As a financial institution in 2018, staying technologically savvy is indeed important to retaining your members. But having regular, face-to-face interactions with your members is hugely important (some would say equally or more...

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