Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

Written By Samuel Cook, Online Content Specialist for Kearley & Company…


Generational Marketing: Knowing Your Audience

Millennials. That’s the buzzword these days. It seems today that every…


Turning Spam Into Ham: the Art of Email Marketing

Ding. You have a new email! You open your inbox. Tada! Oh yay. It’s spam.…


The IHOb Trolls: Various Companies Roast IHOP for Name Change

If you haven't heard of IHOP's recent (and purportedly temporary) name change…


Father's Day Fails: Mistakes Advertisers Make When Marketing to Dads

Father’s Day is just around the corner. Marketing for Father’s Day is in full…


Small But Mighty: An Overview of Microsites

First of all: What is a microsite?   For those of us who don’t talk in…


Recognizing the Symptoms: Knowing When to Rebrand

Sometimes we don’t notice that change needs to happen; especially when it…


Broadcast Media: Times Have Changed

Broadcast media has changed quite a bit over…


Speak Now and Forever Hold Your Audience

The pivotal role your brand’s voice plays in consumer relations. By Samuel…


When Baseball, Red Bull and Snapchat Collide

Red Bull has already made a name for itself with events all over the world…