Keep It Interesting: Reinventing Your Branch

Keep It Interesting: Reinventing Your Branch

August 27, 2018/by kearley

Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit from your members. As a financial institution in 2018, staying technologically savvy is indeed important to retaining your members. But having regular, face-to-face interactions with your members is hugely important (some would say equally or more...

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Recognizing the Symptoms: Knowing When to Rebrand

May 2, 2018/by kearley

Sometimes we don’t notice that change needs to happen; especially when it concerns our health. We slouch at our desk not realizing the damage it’s doing to our back until we have an twinge of pain. We get less than the recommended amount of sleep, and it isn’t until a couple of weeks later that we notice the toll it’s taking on our systems. This...

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Speak Now and Forever Hold Your Audience

branding, INDUSTRY BEST PRACTICES

April 4, 2018/by kearley

The pivotal role your brand’s voice plays in consumer relations. By Samuel Cook, Online Content Specialist for Kearley & Company. Imagine this: your phone rings. A well-known number shows up on the screen so you pick it up. But when you pick it up, you realize someone you don’t know is speaking on the other end—and you can tell because their voice is completely different than...

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Branch Environments: Simple Improvements for an Improved Brand Experience

branding, INDUSTRY BEST PRACTICES

March 16, 2018/by kearley

Clothes say a lot about us. They speak volumes about the person wearing them. Arguably, what you wear is a non-verbal aspect of the voice you project to the world. Your business must be well-dressed too. As acclaimed designer Tom Ford said, “Dressing well is a form of good manners.” Branch environments are the clothes that your business wears. A well-dressed business communicates professionality, cleanliness, efficiency,...

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