Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

digital marketing, INDUSTRY BEST PRACTICES
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Written By Samuel Cook, Online Content Specialist for Kearley & Company for CUES. Reprinted with permission.    The internet has been around for almost 30 years. With the internet came a plethora of marketing opportunities and avenues within the digital landscape. From email marketing to search engine optimization, every single avenue of the digital frontier has the potential to become a platform for digital marketing.   There are,...

Turning Spam Into Ham: the Art of Email Marketing

digital marketing, INDUSTRY BEST PRACTICES
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Ding. You have a new email! You open your inbox. Tada! Oh yay. It’s spam. According Merriam-Webster spam is “an unsolicited commercial message sent to a large number of recipients." It's basically any email sent impersonally to a lot of people for the sole purpose of marketing to them. It’s practically and practicably impossible to change a lump of Spam meat into something delicious like ham. But, you...

Small But Mighty: An Overview of Microsites

digital marketing, INDUSTRY BEST PRACTICES
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First of all: What is a microsite?   For those of us who don’t talk in Geek Speak, we need it explained simply. Basically, a microsite is a website (often single-page) built for the sole purpose of supporting a campaign, an event, or any other promotion. They’re straightforward, small sites, and they will often have a specific URL separate from your main site.   Okay, we hear your...

Tap Into Your Own Potential

digital marketing, INDUSTRY BEST PRACTICES
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People care what you have to say. Yes you.   You have to realize that you ARE an expert in your industry. You have knowledge about your field that people want to hear. Share it. Social media is indeed the quickest way to reach your audience. But unfortunately short attention spans and character limits ensure social media posts can only go so far. Have you...

Emotional Connections in Digital Marketing

digital marketing, INDUSTRY BEST PRACTICES
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It’s an age-old question. “How does a brand connect with its audience?” Sometimes it’s through ads. Sometimes it’s through events. Sometimes it’s through social media posts. But above all, a company must have a place in the consumers’ hearts. Coca-Cola has done this with ads so heartfelt and meaningful, you can’t help but relate to the brand. Chick-fil-A has done this with the in-store experience and...

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