Be More Social(ly Responsible) This Year

Be More Social(ly Responsible) This Year

January 22, 2019/by kearley

Reaching millennials might require a different kind of social engagement these days. Not social media (I mean, yes definitely use that, too) - but social responsibility. Did you make a New Year’s resolution to not talk about millennials in 2019? Well sorry but this age group is ¼ of the US population and apparently has the most spending power of any generation ever. But they’re more than a walking dollar bill...

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Influencer Marketing: What Is It?

August 22, 2018/by kearley

Celebrity endorsements have been around forever. In fact, we just published an article about a famous celebrity and her influence on advertising last week. But what if you could get endorsements from celebrities that, for the most part, are seen by the general public as regular, everyday people? Welcome to influencer marketing. What Is It? Certainly you've seen YouTube stars who post homemade videos about everything from...

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Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

digital marketing, INDUSTRY BEST PRACTICES

July 20, 2018/by kearley

Written By Samuel Cook, Online Content Specialist for Kearley & Company for CUES. Reprinted with permission. The internet has been around for almost 30 years. With the internet came a plethora of marketing opportunities and avenues within the digital landscape. From email marketing to search engine optimization, every single avenue of the digital frontier has the potential to become a platform for digital marketing. There are,...

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Generational Marketing: Knowing Your Audience

digital marketing, INDUSTRY BEST PRACTICES, Social Media

July 2, 2018/by kearley

Millennials. That’s the buzzword these days. It seems today that every marketer wants to “try reaching millennials.” They’re considered a marketing goldmine to many. But there are other age groups with purchasing power including: Baby Boomers, Gen X, Gen Z, and yes – Millennials. And it’s a good idea to keep an open mind to the possibility of marketing to a different age groups versus focusing...

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Turning Spam Into Ham: the Art of Email Marketing

digital marketing, INDUSTRY BEST PRACTICES

June 28, 2018/by kearley

Ding. You have a new email! You open your inbox. Tada! Oh yay. It’s spam. According Merriam-Webster spam is “an unsolicited commercial message sent to a large number of recipients." It's basically any email sent impersonally to a lot of people for the sole purpose of marketing to them. It’s practically and practicably impossible to change a lump of Spam meat into something delicious like ham. But, you...

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Small But Mighty: An Overview of Microsites

digital marketing, INDUSTRY BEST PRACTICES

May 17, 2018/by kearley

First of all: What is a microsite? For those of us who don’t talk in Geek Speak, we need it explained simply. Basically, a microsite is a website (often single-page) built for the sole purpose of supporting a campaign, an event, or any other promotion. They’re straightforward, small sites, and they will often have a specific URL separate from your main site. Okay, we hear your...

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Broadcast Media: Times Have Changed

digital marketing, INDUSTRY BEST PRACTICES, Infographic

April 19, 2018/by kearley

Broadcast media has changed quite a bit over the last century and yeah—it’s changed drastically in the last couple of decades. Take a look at the timeline above and what it means for your business now that the internet has thrown its hat into the ring. In the beginning, we were all about radio. Radio was the be all end all of consumable media. If you’ve...

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Tap Into Your Own Potential

digital marketing, INDUSTRY BEST PRACTICES

March 5, 2018/by kearley

People care what you have to say. Yes you. You have to realize that you ARE an expert in your industry. You have knowledge about your field that people want to hear. Share it. Social media is indeed the quickest way to reach your audience. But unfortunately short attention spans and character limits ensure social media posts can only go so far. Have you...

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Emotional Connections in Digital Marketing

digital marketing, INDUSTRY BEST PRACTICES

February 26, 2018/by kearley

It’s an age-old question. “How does a brand connect with its audience?” Sometimes it’s through ads. Sometimes it’s through events. Sometimes it’s through social media posts. But above all, a company must have a place in the consumers’ hearts. Coca-Cola has done this with ads so heartfelt and meaningful, you can’t help but relate to the brand. Chick-fil-A has done this with the in-store experience and...

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5 Tips for Winning at Social Media as a Financial Institution

digital marketing, INDUSTRY BEST PRACTICES, Social Media

February 6, 2018/by kearley

Social media is a beast many of us don’t want to tackle. Every time we put out something to be proud of, someone else has come up with something smarter. Bolder. Catchier. Every time we’re proud of our follower count, we look around and realize someone else has more followers. More comments. More shares. If this sounds familiar, don’t worry, you’re not alone. A study by...

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