Look Backward to Step Forward: The Power of Analytics

INDUSTRY BEST PRACTICES, Infographic
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A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success and how the ads look in the medium. I mean, they have a point. Billboards can look pretty flashy, and we do hear people talk constantly about billboards they've seen. But billboards only work for certain demographics, products, and markets. The best way...

Marketing to Millennials

INDUSTRY BEST PRACTICES, Infographic
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Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have graduated college and they are ready to be your customers. But millennials are not bought easily. They have some expectations that you as a brand need to meet if you want their business. Entrepreneur put together a list of tips for marketing to millennials. We...

Print Media. Yes It’s Still Relevant.

INDUSTRY BEST PRACTICES, Infographic
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It's a common misconception. "The days of print advertising are over" is what we hear time and time again. But here at Kearley, we disagree. Here are three reasons why:   TRUST: According to MarketingSherpa's 2016 survey, a full 82% of buyers still trust print ads the most. For some reason, just as in the days of the Sears Catalogue, print ads have an incredible amount of...

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