Client: American Airlines - Thrive Tour

Our mission was to develop an outreach campaign theme as well as the creative assets for CU’s Business Development team to use over the course of the upcoming year that would promote a fun, friendly and approachable interaction with the Credit Union. This campaign needed to be distinct and different from their standard product seminars. This campaign also needed to help in two important, and very different, ways: 1)  deepen member relationships, and 2) raise awareness among eligible employees of AA about prospective membership with the Credit Union.