Branding Refresh

Based in Bel Air, Maryland, Freedom Federal Credit Union serves the communities north of Baltimore, including businesses and any individuals in Harford and now Baltimore Counties.

In recent years, the approach to marketing shifted to be more focused on digital channels. With this shift, the Credit Union team felt it was important to have a fresh new look that would not only help them stand out from the competition, but also help them clearly communicate their messaging in the digital space.

So while the name and some of the foundational elements stayed roughly the same, Kearley created a fresh new look by establishing the fonts, the tone of the images, adding additional colors, and developing design elements that would not only stand out in digital channels, but would deliver a wow in traditional channels. 

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