Golden Plains Credit Union has 13 branches across the state of Kansas. The Kearley team supports the Credit Union with specialty, in-branch marketing efforts as well as traditional and digital marketing on an on-going basis.
NEW ACCOUNT / NEW PRODUCT LAUNCH
Golden Plains entered into a partnership with Greenlight® to help support youth in their communities and help encourage financial literacy for youth and families. While Greenlight supplied images and videos to use in the creative development, Kearley built and executed the campaign plan, which included:
The campaign execution channels:
- Paid and organic social media
- Geo-targeted digital ads
- Sponsor mentions on parent-related podcasts, geo-targeted to select communities the Credit Union serves
- And targeted emails to members
The Results:
Exceeded goals, achieving 265% of goal by mid-November.
RETAIL FACILITIES
When GPCU merged in Central Star Credit Union, the branch environments needed a refresh to reflect the GPCU brand. In addition, the Credit Union wanted to include a mini-version of their history wall that’s in their corporate office. Due to the size of the Wichita branch, the history wall needed to be completely re-imagined.
DIGITAL MEDIA
