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Is Your Marketing Mix Ready for Gen Z?


With so much focus on millennials, it’s easy to lose sight of the fact that some of the members of the next generation are utilizing financial services now. Gen Z includes those born between 1996-2010 and this unique group of younger consumers may require a new marketing mix. Is your credit union reaching this next wave of potential members?

A recent Financial Brand article explores how financial marketing channels are already beginning to change due to the preferences of Gen Z. It begs several questions for financial institutions to consider, including: Are you producing new video content regularly? What about content only available temporarily like Instagram stories? Read the full article here

We all know how difficult it is to convince an existing bank customer to switch financial institutions, which makes it critical to reach Gen Z early enough to become their first financial relationship.

How can we help? Kearley & Company is just a phone call, email or text away. We assist credit unions and other businesses reach their target audiences more effectively. Let us know how we can help you evolve your marketing mix for 2020.

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