Kearley Best Practices: 4 Tips for Better Email Marketing
We’re big believers in the power of email marketing. It’s a low-cost and potentially high-impact touchpoint, especially if you use it wisely and track your results over time!
Here are a few best practices to help you get the most from your email marketing efforts:
- Narrow it Down – Targeted messages that are timely and relevant for a certain segment of your audience are bound to produce positive results and avoid unsubscribes or spam reports.
- Personalize It – Incorporating first names and other personal elements is simple to do in today’s email management systems and could really improve your engagement.
- Keep it Short & Sweet – Less is more when it comes to email messages. Grab the reader’s attention right away with a catchy subject line and header, then be clear and concise about the potential benefits they could enjoy with your product, event or organization. And remember, a majority (if not ever-growing) segment of your members are reading your email on their mobile phones. Longer, text-heavy emails will generally get less engagement as a result.
- Remember the CTA – Your Call to Action is important. Don’t forget to ask for the business and make it easy for people to respond or take the next step.
Need a hand refreshing your messaging or strategy? Kearley & Co. experts are here to help. Contact us today to learn more about our email services and other solutions.