Value-based website platforms: WordPress vs Squarespace

The first thing to consider when undergoing a website redesign is which hosting site is right for your business. This is important because…


AAF Supports New Paradigm for Privacy

Data privacy is a hot-button topic with consumers, businesses, and advertisers alike. With all the discussion, it's difficult to keep up…


The Great Social Media Outage of 2019

It was Wednesday, March 13, 2019, when the world was sent into a panic as Facebook and its sister platform, Instagram, experienced a 10+…


TELL US A STORY: HOW ARE YOU USING ONE OF THE MOST POPULAR TOOLS ON SOCIAL MEDIA?

Almost two years ago, we wrote a post about the differences between Snapchat and Instagram Stories. It’s weird to look back on that because…


Be More Socially Responsible This Year

Reaching millennials might require a different kind of social engagement these days. Not social media (I mean, yes definitely use that,…


Stop It. Get Some Help.

“We got this.” It’s one of my favorite phrases, to be sure. I like to let my boss know that we can handle anything that comes our way with…


Social Media in 2019: What You Need to Know

It feels like we just published our article on social media in 2018. Now it’s time to talk about next year. And things have definitely…


Always-On Marketing

If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen,…


Is TV Going Down the Tubes?

Bloomberg recently reported that television advertising is down a whopping 7.8% since last year. This is the steepest drop outside of a…


Don’t Rule Out Outdoor Advertising

In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor…