Stop It. Get Some Help.

“We got this.” It’s one of my favorite phrases, to be sure. I like to let my boss know that we can handle anything that comes our way with…


Social Media in 2019: What You Need to Know

It feels like we just published our article on social media in 2018. Now it’s time to talk about next year. And things have definitely…


Always-On Marketing

If you like decorating your house for the holidays, this is your season! Lights are going up soon. And if you have any inflatable snowmen,…


Is TV Going Down the Tubes?

Bloomberg recently reported that television advertising is down a whopping 7.8% since last year. This is the steepest drop outside of a…


Don’t Rule Out Outdoor Advertising

In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor…


Look Backward to Step Forward: The Power of Analytics

A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success…


In 2018, Advertising Is More Important Than Ever

Assistant Professor of Law at University of Kentucky, Ramsi Woodcock recently published an article entitled "In 2018, Advertising Is…


The Coffee Shop Craze: What We Can Learn From This Recent Obsession

Certainly you’ve seen them: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell…


Marketing to Millennials

Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have…


Keep It Interesting: Reinventing Your Branch

Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit…