In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor…

A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success…

Assistant Professor of Law at University of Kentucky, Ramsi Woodcock recently published an article entitled "In 2018, Advertising Is…

Certainly you’ve seen them: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell…

Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have…

Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit…

Celebrity endorsements have been around forever. But what if you could get endorsements from celebrities that, for the most part, are seen…

This week, we lost someone dear to the heart of many a music fan. Whether or not you love soul music, there’s a good chance you’ve heard of…

The latest ADA update. What does this mean for my organization? What do I need to do? If you manage, work for, or work with a Credit Union,…

You’ve probably read plenty of articles about the power of word-of-mouth marketing. And it's true – we tend to trust our community. When I…

With the internet came a plethora of marketing opportunities and avenues within the digital landscape. There are, however, two different…