Don’t Rule Out Outdoor Advertising

In a surprising turn of events, outdoor advertising seems to be on the upswing. Yep. You heard that right. The category of outdoor…


Look Backward to Step Forward: The Power of Analytics

A lot of company owners like to determine where to advertise (billboards, radio, digital display) based on anecdotal evidence of success…


In 2018, Advertising Is More Important Than Ever

Assistant Professor of Law at University of Kentucky, Ramsi Woodcock recently published an article entitled "In 2018, Advertising Is…


The Coffee Shop Craze: What We Can Learn From This Recent Obsession

Certainly you’ve seen them: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell…


Marketing to Millennials

Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have…


Keep It Interesting: Reinventing Your Branch

Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit…


Influencer Marketing: What Is It?

Celebrity endorsements have been around forever. But what if you could get endorsements from celebrities that, for the most part, are seen…


The Soul of Advertising

This week, we lost someone dear to the heart of many a music fan. Whether or not you love soul music, there’s a good chance you’ve heard of…


Accessibility Update: What You Need To Know

The latest ADA update. What does this mean for my organization? What do I need to do? If you manage, work for, or work with a Credit Union,…


Building Relationships That Last: The Power of a Friendly Impression

You’ve probably read plenty of articles about the power of word-of-mouth marketing. And it's true – we tend to trust our community. When I…


Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

With the internet came a plethora of marketing opportunities and avenues within the digital landscape. There are, however, two different…