Father’s Day Fails: Mistakes Advertisers Make When Marketing to Dads

INDUSTRY BEST PRACTICES, Kearley's Picks
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Father’s Day is just around the corner. Marketing for Father’s Day is in full swing and many brands, even if they don’t have a product to sell for Father’s Day, are leveraging this holiday for themed ads and campaigns.   However, there are several pitfalls that marketers fall into when marketing to and about dads. Here are three common Father's Day Fails that marketers often make:   1....

Small But Mighty: An Overview of Microsites

digital marketing, INDUSTRY BEST PRACTICES
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First of all: What is a microsite?   For those of us who don’t talk in Geek Speak, we need it explained simply. Basically, a microsite is a website (often single-page) built for the sole purpose of supporting a campaign, an event, or any other promotion. They’re straightforward, small sites, and they will often have a specific URL separate from your main site.   Okay, we hear your...

Speak Now and Forever Hold Your Audience

branding, INDUSTRY BEST PRACTICES
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The pivotal role your brand’s voice plays in consumer relations. By Samuel Cook, Online Content Specialist for Kearley & Company.   Imagine this: your phone rings. A well-known number shows up on the screen so you pick it up. But when you pick it up, you realize someone you don’t know is speaking on the other end—and you can tell because their voice is completely different than...

Branch Environments: Simple Improvements for an Improved Brand Experience

branding, INDUSTRY BEST PRACTICES
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Clothes say a lot about us. They speak volumes about the person wearing them. Arguably, what you wear is a non-verbal aspect of the voice you project to the world. Your business must be well-dressed too. As acclaimed designer Tom Ford said, “Dressing well is a form of good manners.” Branch environments are the clothes that your business wears. A well-dressed business communicates professionality, cleanliness, efficiency,...

Tap Into Your Own Potential

digital marketing, INDUSTRY BEST PRACTICES
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People care what you have to say. Yes you.   You have to realize that you ARE an expert in your industry. You have knowledge about your field that people want to hear. Share it. Social media is indeed the quickest way to reach your audience. But unfortunately short attention spans and character limits ensure social media posts can only go so far. Have you...

Emotional Connections in Digital Marketing

digital marketing, INDUSTRY BEST PRACTICES
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It’s an age-old question. “How does a brand connect with its audience?” Sometimes it’s through ads. Sometimes it’s through events. Sometimes it’s through social media posts. But above all, a company must have a place in the consumers’ hearts. Coca-Cola has done this with ads so heartfelt and meaningful, you can’t help but relate to the brand. Chick-fil-A has done this with the in-store experience and...

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