The Coffee Shop Craze: What We Can Learn From This Recent Obsession

Uncategorized
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Certainly you’ve seen them: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell alcohol, sometimes they sell pastries, sometimes they don’t roast their own beans. But one thing they all have in common is: there is clearly something special about their atmosphere and they’re becoming consistently more popular.   No they don't have to always be Starbucks – there...

Marketing to Millennials

INDUSTRY BEST PRACTICES, Infographic
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Millennials have arguably the most purchasing power of any generation currently. They're in the work force. Over half of them have graduated college and they are ready to be your customers. But millennials are not bought easily. They have some expectations that you as a brand need to meet if you want their business. Entrepreneur put together a list of tips for marketing to millennials. We...

Keep It Interesting: Reinventing Your Branch

branding, INDUSTRY BEST PRACTICES
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Gone are the days of "if you build it, they will come." Just because you have a brick and mortar branch doesn't mean you will get a visit from your members. As a financial institution in 2018, staying technologically savvy is indeed important to retaining your members. But having regular, face-to-face interactions with your members is hugely important (some would say equally or more...

The Soul of Advertising

Kearley's Picks
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This week, we lost someone dear to the heart of many a music fan. Whether or not you love soul music, there’s a good chance you’ve heard of Aretha Franklin. To describe her as a music icon would fall a little short of the impact she had on music today. But many are unaware of her impact on advertising. AdAge published an article entitled “Respect: Remembering Aretha...

Accessibility Update: What You Need To Know

INDUSTRY BEST PRACTICES
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The latest ADA update. What does this mean for my organization? What do I need to do? If you manage, work for, or work with a Credit Union, chances are you’ve heard the words “ADA Guidelines.” Typically, these words are accompanied by the groans of CEO’s who know their website will need to be updated but are afraid of the time, resources, and expense this will...

Building Relationships That Last: The Power of a Friendly Impression

INDUSTRY BEST PRACTICES
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You’ve probably read plenty of articles about the power of word-of-mouth marketing. And it's true – we tend to trust our community.   When I was a marketing director for Chick-fil-A, that was key in their marketing plan. They called their dedicated customers “raving fans” and the primary mission of Chick-fil-A marketing was to “create more raving fans.” And as far as I know, that methodology...

Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

digital marketing, INDUSTRY BEST PRACTICES
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Written By Samuel Cook, Online Content Specialist for Kearley & Company for CUES. Reprinted with permission.    The internet has been around for almost 30 years. With the internet came a plethora of marketing opportunities and avenues within the digital landscape. From email marketing to search engine optimization, every single avenue of the digital frontier has the potential to become a platform for digital marketing.   There are,...

Turning Spam Into Ham: the Art of Email Marketing

digital marketing, INDUSTRY BEST PRACTICES
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Ding. You have a new email! You open your inbox. Tada! Oh yay. It’s spam. According Merriam-Webster spam is “an unsolicited commercial message sent to a large number of recipients." It's basically any email sent impersonally to a lot of people for the sole purpose of marketing to them. It’s practically and practicably impossible to change a lump of Spam meat into something delicious like ham. But, you...

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