The Soul of Advertising

Kearley's Picks
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This week, we lost someone dear to the heart of many a music fan. Whether or not you love soul music, there’s a good chance you’ve heard of Aretha Franklin. To describe her as a music icon would fall a little short of the impact she had on music today. But many are unaware of her impact on advertising. AdAge published an article entitled “Respect: Remembering Aretha...

Accessibility Update: What You Need To Know

INDUSTRY BEST PRACTICES
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The latest ADA update. What does this mean for my organization? What do I need to do? If you manage, work for, or work with a Credit Union, chances are you’ve heard the words “ADA Guidelines.” Typically, these words are accompanied by the groans of CEO’s who know their website will need to be updated but are afraid of the time, resources, and expense this will...

Building Relationships That Last: The Power of a Friendly Impression

INDUSTRY BEST PRACTICES
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You’ve probably read plenty of articles about the power of word-of-mouth marketing. And it's true – we tend to trust our community.   When I was a marketing director for Chick-fil-A, that was key in their marketing plan. They called their dedicated customers “raving fans” and the primary mission of Chick-fil-A marketing was to “create more raving fans.” And as far as I know, that methodology...

Digital Marketing: The false assumptions marketers make about Mobile vs. Desktop

digital marketing, INDUSTRY BEST PRACTICES
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Written By Samuel Cook, Online Content Specialist for Kearley & Company for CUES. Reprinted with permission.    The internet has been around for almost 30 years. With the internet came a plethora of marketing opportunities and avenues within the digital landscape. From email marketing to search engine optimization, every single avenue of the digital frontier has the potential to become a platform for digital marketing.   There are,...

Turning Spam Into Ham: the Art of Email Marketing

digital marketing, INDUSTRY BEST PRACTICES
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Ding. You have a new email! You open your inbox. Tada! Oh yay. It’s spam. According Merriam-Webster spam is “an unsolicited commercial message sent to a large number of recipients." It's basically any email sent impersonally to a lot of people for the sole purpose of marketing to them. It’s practically and practicably impossible to change a lump of Spam meat into something delicious like ham. But, you...

Father’s Day Fails: Mistakes Advertisers Make When Marketing to Dads

INDUSTRY BEST PRACTICES, Kearley's Picks
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Father’s Day is just around the corner. Marketing for Father’s Day is in full swing and many brands, even if they don’t have a product to sell for Father’s Day, are leveraging this holiday for themed ads and campaigns.   However, there are several pitfalls that marketers fall into when marketing to and about dads. Here are three common Father's Day Fails that marketers often make:   1....

Small But Mighty: An Overview of Microsites

digital marketing, INDUSTRY BEST PRACTICES
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First of all: What is a microsite?   For those of us who don’t talk in Geek Speak, we need it explained simply. Basically, a microsite is a website (often single-page) built for the sole purpose of supporting a campaign, an event, or any other promotion. They’re straightforward, small sites, and they will often have a specific URL separate from your main site.   Okay, we hear your...

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