As one might imagine, our agency team typically watches the Super Bowl more for the ads than the game. We hope you enjoyed them as much as we did. Here are this year’s favorites.

Jeep and Bruce Springsteen won our top vote: We can count on Dodge and Jeep for the pull at our heartstrings. Using Bruce, middle America, and the metaphor or meeting in the middle tapped into our emotions in a good way.

Here are our other top picks:

Scotts & Miracle – Gro Big Game. But that wrap up line: Don’t be ticking and tocking on my grass…. well done. Also. Thank you Scott’s for making grass fun, while communicating in a very subtle way how we’ve been stuck in our backyards.

Toyota. Thank you for inspiring us.

Michelob Ultra: Copywriting win!

Tell us what you think about our picks, and share your favorites!