Marketing to Millennials

Millennials have arguably the most purchasing power of any generation…


The IHOb Trolls: Various Companies Roast IHOP for Name Change

If you haven't heard of IHOP's recent (and purportedly temporary) name change…


Small But Mighty: An Overview of Microsites

First of all: What is a microsite?   For those of us who don’t talk in…


Recognizing the Symptoms: Knowing When to Rebrand

Sometimes we don’t notice that change needs to happen; especially when it…


Speak Now and Forever Hold Your Audience

The pivotal role your brand’s voice plays in consumer relations. By Samuel…


Branch Environments: Simple Improvements for an Improved Brand Experience

Clothes say a lot about us. They speak volumes about the person wearing them.…