Building Relationships That Last: The Power of a Friendly Impression

You’ve probably read plenty of articles about the power of word-of-mouth…


The IHOb Trolls: Various Companies Roast IHOP for Name Change

If you haven't heard of IHOP's recent (and purportedly temporary) name change…


Emotional Connections in Digital Marketing

It’s an age-old question. “How does a brand connect with its audience?”…