Since TikTok’s creation in 2016, the platform has seen tremendous growth. As of February 2021, it has almost one billion users. This booming app has a variety of content with many dedicated users. It’s a great place for advertisers to promote products through their videos or partner with verified TikTok influencers. Before diving into the benefits of marketing with TikTok, what is it?
TikTok is a social platform that specializes in short-form videos with a duration of 15 to 60 seconds. Users are then able to scroll with ease on their feed from video to video. Like other social media platforms, TikTok monitors your activity. As a result, each feed is tailored specifically to you based on videos you like, with hopes it will enable continued use of their application.
Many companies and brands use TikTok to market and advertise their products. Some even hire specialists well-versed in the platform in order to keep up with TikTok’s trends and challenges. Certain companies have been teaming up with TikTok influencers to feature their products. It is guaranteed the company’s product will be seen by millions when partnering with a TikTok influencer.
Before jumping into the TikTok universe, it’s important to decide if this platform is right for your brand. Here are some questions to think about:
- Is your audience on TikTok? This platform’s users are primarily teenagers and young adults. If your audience isn’t there, it might not be a good idea to waste the time and resources.
- Do you have the capability to create compelling content? Plan your content before you launch your account. Ensure your marketing team has the capabilities to keep your content compelling with TikTok’s many trends.
- Make it relevant –Before you launch, ensure you can create relevant content to your brand. Social marketing is pointless unless it benefits the consumer and the company.
Need help with your social media marketing? That’s what we are here for! We are just a phone call, email, or text away. Our team is ready to assist you with your 2021 plan and streamline your social media advertising campaigns.