Time to Talk About TikTok?

According to Hootsuite.com’s 2022 social media trends report, “TikTok will become the most important social network for marketing (??!).” We’ve talked about TikTok before on our blog, but based on its continued growth, it may be time to talk about it again.

The platform surpassed 1 billion users in September 2021 and grew by a whopping 1,157% between 2018 and 2020. Instagram’s monthly active users grew by just 6% in 2020, states the Hootsuite report, for perspective.

Is it time for your organization to TikTok?

As with every good marketing communications strategy, your social media plan should begin with your target audience and goals in mind. Is your brand’s growth strategy closely tied to the teen or young adult market? Then now might be a good time to get an account handle and begin building some relevant content.

If your in-house marketing team is already struggling to keep up, and let’s be honest this likely applies to 100% of organizations out there right now, then identifying a capable partner to outsource social or other duties can be a lifesaver.

In addition, partnering with TikTok influencers can help you expand your reach with a pre-built audience. These influencers may be closer than you think, especially if you have partnerships with local high schools or student-run branches.

Need help with your social media marketing? That’s what we are here for! We are just a phone call, email, or text away. Our team is ready to assist you with your 2022 strategy.


We’re here for you. Kearley & Company is just a phone call, email, or text away. We assist organizations of all sizes by developing marketing and communications strategies that work. Our team can help bring new ideas to the table while helping ensure your plan is on track to deliver results.