The social media environment is always changing. With the new year, social sites have released updates to their platforms. Here are 4 social trends to familiarize yourself with for the coming year.
Instagram Reels
In order to keep up with the popular social platform, Tik Tok, Instagram recently released Reels. They are 15 to 30 second long videos that include editing software to create easy attention-grabbing videos. These videos consist of individuals talking, how-tos, funny clips, and more. Reports are showing more social media users are watching short-form video content more than ever before. Short-form content is here to stay and is something to take advantage of in the coming year.
Relevant Searches
A key purpose of hashtags is to find related content by simply searching for posts with the hashtag attached. Now, Instagram has enabled related-search through keywords. This will enhance the amount of reach allowed in each post. Keywords need only be searched and related content will follow. This makes it easier to reach more consumers simply by including important keywords within a post. When considering keywords, the goal with any/all content should be to focus on what’s relevant to the business.
Increasing Popularity of Facebook Live
With many people staying home this past year, Facebook Live has grown exponentially. These numbers are expected to continually rise in 2021. When considering keywords, the goal with any/all content should be to focus on what’s relevant to the business.
User-Generated Content (UGC)
User-generated content (UGC) has been on the rise in the last year and will continue to rise. Instead of seeing carefully edited ads, we are seeing more ads created by the consumer. For example, Dollar Shave Club boosts video ads that are consumer testimonials to their razors and how to use them. Expect to see more of the ads in 2021.
At Kearley & Company, we keep up with social media trends so that you can focus on your core business. Remember, we’re here to help! We are just a phone call, email, or text away. Our team is ready to assist you with your 2021 plan and streamlining your everyday marketing to make time for gratitude.
SOURCE: SocialMediaExaminer.com