What You Need to Know About UGC

There are many ways to get your consumer’s attention. Whether it be from posting about an upcoming event, a lower price for a product, or even a giveaway; all of these and more can boost the number of eyes set on your brand,  company, or product. 

But neither of these other ways can garner as much trust and loyalty from your consumers as user-generated content (UGC).

User-generated content is original, brand-specific content created by customers and is primarily published on social media or other channels. It comes in many forms, including images, videos, reviews, a testimonial, and even a podcast. 

UGC’s impact on the marketing world is so large it has become known as the modern-day word of mouth. And as we know, word of mouth is a free, usually positive form of publicity produced content by customers and brand loyalists who are involved with your brand.

People loyal to your brand will post what they love about your product or service, a positive review, a video testimony about how helpful your service is, etc. Here’s an example of Lululemon, with customer’s consent, posting their post-workout pictures:

But, even employees can get in on the fun. As an employee, you can create content that describes why you like working at the company, filming the daily process of how products and services are made, highlighting certain features (new technology), and much more. Here’s an example of a FedEx team introducing new technology for delivering packages:   

All in all, UGC is authentic content that establishes a level of dependability for your brand. It’s a cost-effective way to increase your community and influence the final stages of your consumer’s journey. After all, trust positively influences relationships, right? For information about important Instagram trends to watch in 2022, click here.


We’re here for you. Kearley & Company is just a phone call, email, or text away. We assist organizations of all sizes by developing marketing and communications strategies that work. Our team can help bring new ideas to the table while helping ensure your plan is on track to deliver results.