According to Credit Union National Association (CUNA) estimates, U.S. credit unions provided more than $13.5 billion in direct financial benefits to the nation’s over 117 million members during the twelve months ending March 2020.* That’s the equivalent of $115 per member or $241 per member household. Who do you know that couldn’t use an extra $115 this year?

While many credit unions have promoted member referrals in the past, giving the gift of credit union membership may be more well-suited to the 2020 holiday season than it’s ever been before. Consider how your cooperative encourages members to refer their eligible friends, relatives, co-workers or even children and grandchildren to join. Could a special incentive coupled with the overall value of credit union membership create even more positive word-of-mouth this year?

We’re here to help. Kearley & Company is just a phone call, email or text away. We assist credit unions by developing marketing and communications strategies that work. Our team can help your team find new ways to keep your messages relevant and helpful as you continue serving members.

*Source: www.cuna.org/research/