Let’s be real. Social media is crowded. It can be difficult to keep your audience interested in your brand. That’s why we’ve made a list of ways to keep your content engaging and relevant.
Create a Campaign
Campaigns are a great way to create consistency within your content. For example, we created the “It’s about….” campaign for The Rutledge Cancer Foundation as a way to showcase both raise awareness and help forward the mission of the organization.
Highlight Someone Else
It’s okay to highlight someone else’s great campaign. For example, sharing your favorite Superbowl commercial or sharing content that highlights people within the community might be a good addition to your content. It’s important to approach your social media with a goal in mind for your organization, then make decisions on the types of content that support your goals. If your organization is tied to education, for example, maybe you showcase local teachers, bus drivers, staff, science fairs, etc.
As mentioned in our last blog, “Top #4 Social Media Trends for 2021”, short-form content, such as Tik Tok or Instagram Reels is on the rise. Utilizing this to support your brand is going to be big this year. Consider creating short videos that give folks a peak behind the curtain at your organization – and they can be short.
This technically falls under creating shareable content, which we will tackle in an upcoming blog. However, giveaways are a great way to get people talking about your brand. Make part of the requirement to enter that they: like and share your post and that they follow your page. Show them that following your page provides value to their feed. Remember, platform rules are always changing, so be sure to review your social media platform’s guidelines on giveaways.
At Kearley & Company, we focus on creating engaging content for brands, so you can focus on your core business. Remember, we’re here to help! We are just a phone call, email, or text away. Our team is ready to assist you with your 2021 plan and streamlining your everyday marketing to make time for gratitude.