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Freshening Up the Same Old Message

If you feel like you’re stuck singing the same old song when promoting your products, you’re not alone. This can be especially true when your team is focused on a handful of familiar products such as home, auto, credit card, and personal loans all year. How many ways can you position “we save you money?”

The good news is, there are LOTS of ways to add some variety to your messaging. Here are a few tips to get your creative juices flowing:

  • Layer on Something New – Is there a new benefit or an incentive you can add to your tried-and-true product messaging? Getting cashback, closing cost credits, free ID theft protection, or taking a break from payments are all great ways to put a new spin on messaging and garner more attention.
  • Personalize It – While many financial products have the same core features and benefits, community institutions like credit unions often come with their own unique lingo or characteristics. Do you primarily serve teachers, the military, or just focus on your local community? Whatever your core audience is, personalize your message by using the unique phrases, imagery, or other elements that speak directly to them.
  • Look Outside for Inspiration – It’s easy to look at others within our industry for ideas and this may work well for those serving different regions. However, if you’re stuck in a rut, turning your attention beyond the same old financial services providers can spark new ideas. Better yet, look for new ways to combine some of the best practices in your own industry with new elements that are working well in the broader world for a totally new feel.

We’re here to help. Kearley & Company is just a phone call, email, or text away. We assist credit unions by developing marketing and communications strategies that work. Our team can help bring new ideas to the table while helping ensure your plan is on track to deliver results.

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