This is the time of year we usually start seeing cheery Holiday Loan promotions about celebrating the most wonderful time of the year. As we head into the 2020 holiday season, however, marketers are being challenged to create uplifting yet appropriate messaging. Here are a few tips to ensure your messaging is relevant to today’s realities without turning into a total downer.
- Celebrations may look different, but they can still be joyous – Your members, and frankly all of us, want to look forward to a merrier time. Even if it means a smaller celebration with just immediate family this year or a new tradition, finding joy is more important now than ever!
- Financial worries are top of mind for many – Consider your audience and recognize that some members may be worried about their finances or dealing with reduced incomes. Offering relief via a holiday loan or skip-a-payment promotion may be just what they need to reduce financial stress and relax a bit these next few months. Focus on the overall benefits these options provide, regardless of how members choose to use the extra cash.
- Maintain a positive tone – This may sound counterintuitive given current events, but no one wants to be reminded of all the negative news these days. Credit unions were built to help their members get through good times and bad, so focus on the long-term message and provide the solid, hopeful tone your members want to hear from their financial institution.
Remember, we’re here to help! Kearley & Company is just a phone call, email or text away. Our team is ready to assist you with re-thinking your holiday promotions for Q4 and planning for 2021.
